Principles of personal data processing

Principal Elektrik s.r.o.
Registered office: Osadní†869/32,†17000†Prague,†Czechia
ID: 03402614
E‑mail: shop@pelek.eu
Phone: +420†774†242†766
(hereinafter the "data controller")
for the sale of goods via the web store pelek.eu under the name Principal Elektrik s.r.o.


The protection of personal data is very important to us.
The purpose of this document is to inform you about all aspects of the processing of your personal data when you use the web store pelek.eu.
We recommend that you read this privacy statement carefully.
If you have any questions about the processing of your personal data, please feel free to contact us at shop@pelek.eu .


Definitions

For clarification, the following commonly used terms are used in this policy:

  • Web store: the online store managed by the data controller Principal Elektrik s.r.o. via pelek.eu
  • GDPR: Regulation (EU) 2016/679 of the European Parliament and of the Council
  • Personal data: all information about a user by which he or she can be directly or indirectly identified
  • User: a natural person to whom the personal data relates – usually a customer or potential customer, also referred to as "you"
  • Processor: a party that processes personal data on behalf of the data controller based on an agreement or other legal mandate

1. Basic information

Your personal data is collected through the web store pelek.eu and/or directly by us. In both cases, we may act as the data controller.
If your data is processed via the website of pelek.eu, please read their own privacy policy:
👉 Privacy policy for data processing


We process the following personal data about you:

  • name and first name, contact details (email, phone number, address)
  • invoice and bank details (for accounting purposes)
  • data from communication with us (questions, answers, correspondence)

⚠ We do not process special categories of personal data.


2. Purposes and legal basis of the processing

2.1 Execution of the agreement and related legal obligations.
We process personal data for the execution of the purchase agreement and related obligations (delivery of goods, accounting, complaints, returns).

  • Data: name, first name, contact details (address, email, phone), billing information.
  • Retention period: duration of the agreement + 4 years.
  • Accounting documents: are kept for up to 10 years.
  • Data may be passed on to recognized transport companies and banks.

2.2 Payment by card.
Card data is only stored by the payment processor – we do not have access to it.


2.3 Order processing.
For order processing, we cooperate with external service providers (carriers, etc.) who only receive your data for the execution of the agreement.


2.4 Customer communication and complaints.
The processing is based on your consent.

  • Retention period: up to 4 years after handling your question or complaint.

2.5 Reviews.
We may publish your reviews and opinions based on your consent.

  • Retention period: up to 5 years.

2.6 Customer reviews.
It is possible to review products and shopping experiences (also via external processors).


2.7 Legal obligations.
Your data may be provided to government authorities if required by law or through a judicial procedure.


2.8 Age restrictions.
For products with age restrictions, we may verify the buyer's age through identification services.


2.9 Digital products.
When purchasing digital products, we process the data necessary for delivery and updates.


3. Communication

3.1 Emails we may send:

  • notifications about delivery and changes to delivery date
  • tax documents and invoices
  • return labels

4. Processors

Your personal data may be passed on to our business partners (processors) or to third parties if required by law.
We work exclusively with reliable processors from the EU or from countries with an adequate level of protection according to Article 46 GDPR.
All are contractually bound to confidentiality.


Categories of processors:

  • Carriers: Česká pošta, PPL, DPD, WEDO, Zásilkovna, Balíkovna, GLS
  • Order processing: Pelek.eu, BaseLinker
  • Accounting: ABRA

5. What rights do you have?

Contact us:
👉 write to shop@pelek.eu or to the address of our registered office.


When will we respond?
You will receive a response within one month at the latest. In specific cases (e.g., to protect the privacy of others), your request may not be fully granted.


Your rights:

  • Right of access
  • Right to rectification
  • Right to data erasure (“right to be forgotten”)
  • Right to restriction of processing
  • Right to notification of corrections or deletions
  • Right to data portability
  • Right to object
  • Right to withdraw consent
  • Right not to be subject to automated decision-making or profiling

6. Final Provisions

Also read the privacy policy on the website:
👉 Data Protection Statement – pelek.eu


This data processing policy can only be amended in writing.


For questions, you can contact us via shop@pelek.eu .


If you are dissatisfied, you can file a complaint with:
Office for Personal Data Protection,
Plk. Sochora 727/27, 170 00 Prague 7 – Holešovice
👉 www.uoou.cz


Validity: from 01.01.2024